SEO Power Rankings: 12 Crypto Casinos by Organic Traffic, Brand Lift & Non-Brand Reach

I was curious to see how crypto casinos stacked up in terms of top-line organic metrics.

All figures come from Ahrefs (June 2025 crawl). Treat them as directional, not gospel.

And the top five country referrers for each. Very interesting!

- Stake: India 44%, US 14.6%, Canada 7.2%, Brazil 4.4%, Argentina 3.7%

- Roobet: India 29.9%, Canada 15.3%, US 10.1%, Finland 7.2%, Slovenia 5.9%

- BC.GAME: India 51.1%, Nigeria 9.7%, Brazil 9.1%, Indonesia 3.5%, Germany 3.0%

- Shuffle: Japan 40.7%, US 11.4%, Philippines 6.2%, India 3.7%, Hungary 3.2%

- Gamdom: Norway 9.9%, UK 9.5%, New Zealand 8.3%, Australia 5.9%

- BitCasino: Japan 43%, US 9.6%, Brazil 7.0%, France 6.2%, Vietnam 5.6%

- Rollbit: US 42.7%, UK 8.4%, Canada 5.3%, Lithuania 2.7%, Australia 2.6%

- Rainbet: US 63.8%, Canada 31.5%, UK 1.7%, Turkey 0.8%, India 0.7%

- 500 Casino: Germany 16.3%, Poland 11.3%, US 7.5%, Lithuania 7.3%, UK 6.4%

- Duelbits: US 21.9%, Germany 19.8%, Canada 6.9%, India 6.5%, Brazil 3.0%

- MetaWin: US 42.8%, Thailand 10.2%, UK 7.0%, India 6.3%, Philippines 4.3%

- BetFury: Brazil 45.4%, Philippines 5.4%, US 5.0%, Poland 4.5%, Spain 2.9%

Methodology & caveats

I selected the 12 crypto-casino domains with the most significant Tanzanite market-share footprint. Because Tanzanite can’t track every chain or all major crypto casinos, consider this list representative, not a definitive “Top 12”.

The traffic buckets we measured

- Branded traffic – queries that include the casino’s name, a proxy for brand equity.

- Non-branded traffic – generic or intent-based searches that omit the brand. This slice is still tiny for most crypto casinos.

- Top-five countries – the leading referrers of organic traffic for each site.

VPN note: heavy VPN usage in gambling skews geo data, so treat country splits as directional.

Data source & limitations

- All metrics pulled from Ahrefs (June 2025 crawl)—directional, not gospel.

- Some casinos have years of SEO history; others launched recently, so comparisons aren’t apples-to-apples.

-

Glossary

- Domain Rating (DR) – Ahrefs’ 0-100 backlink-authority score.

- Backlinks – total external links pointing at the domain.

- Keywords – search terms ranking in the global top 100.

- Traffic – estimated monthly organic visits.

- Value – CPC-based dollar value of that traffic.

Plain-text rundown (one line per brand):

- Stake: DR 80 · 3.9 M backlinks · 193 k keywords · 3.8 M traffic · $2.9 M value · 3.1 M branded · 642 k non-branded

- Roobet: DR 72 · 2.3 M backlinks · 13.9 k keywords · 778 k traffic · $1.3 M value · 770.8 k branded · 7.6 k non-branded

- BC.GAME: DR 79 · 10.7 M backlinks · 17.1 k keywords · 516 k traffic · $278 k value · 466.6 k branded · 49.6 k non-branded

- Shuffle: DR 65 · 199 k backlinks · 8.8 k keywords · 39.8 k traffic · $64.1 k value · 24 k branded · 15.8 k non-branded

- Gamdom: DR 71 · 1.9 M backlinks · 5.8 k keywords · 252 k traffic · $587 k value · 249.1 k branded · 2.7 k non-branded

- BitCasino: DR 77 · 2.3 M backlinks · 6.4 k keywords · 42.5 k traffic · $65.9 k value · 37.9 k branded · 4.6 k non-branded

- Rollbit: DR 64 · 201 k backlinks · 1.5 k keywords · 63.3 k traffic · $219 k value · 63.2 k branded · 57 non-branded

- Rainbet: DR 72 · 1.4 M backlinks · 7 k keywords · 132 k traffic · $158 k value · 130.3 k branded · 1.9 k non-branded

- 500 Casino: DR 62 · 143 k backlinks · 874 keywords · 23.4 k traffic · $60.9 k value · 22.8 k branded · 560 non-branded

- Duelbits: DR 65 · 340 k backlinks · 3.5 k keywords · 31.4 k traffic · $55.9 k value · 31.2 k branded · 205 non-branded

- MetaWin: DR 43 · 348 k backlinks · 271 keywords · 2.7 k traffic · $5.5 k value · 2.4 k branded · 295 non-branded

- BetFury: DR 59 · 1 M backlinks · 3.8 k keywords · 117 k traffic · $118 k value · 106 k branded · 10.6 k non-branded